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Butcher's Selection
Re-branding, Brand Identity, Brand Positioning, Packaging, Retail, Art Direction - Photography, Website, Social Media, Magazine Ads, Point-of sale, Video Editing
Butcher's Selection is an Erie meat sub-brand. I was responsible for it's re-branding, brand positioning and packaging. It is mostly targeted at Canadians as a meat-lover brand with products such as Pork Back Ribs and Bacon Bombs, etc.
Once the logo was re-designed and the brand identity and packaging were created, I built its presence on the Erie Meats website and maintained it with new and upcoming products; along with weekly Social Media Posts, seasonal print ads and food show collateral.
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