Cheers Crackers

Cheers Crackers was a completely new product/brand that we launched for EBM - Peak Freans. They were being launched as 'baked crackers' hence the emphasis was on them being 'healthy'. Hence the packaging highlighted it's healthy ingredients. I was responsible for its Logo design, packaging, concept for the print campaign, the print campaign key visual and it's adaptations for outdoor and creative social media posts. My team and I were also responsible for art directing the TV commercial.