Erie Meats

This is a meat brand, exclusive to Costco in Canada. When I started with this brand they only had a logo. I created brand guidelines and a new brand positioning that resonates with all Canadian families looking for tasty food. 

I was responsible for all it's packaging and Art Directed the photography. Once the brand was established, we created and maintained a website for it along with weekly Social Media Posts and seasonal print ads, food show collaterals.