Farmhouse Cookies

This was a completely new product/brand that we launched for EBM - Peak Freans. I was responsible for its Logo design, packaging, concept for the print campaign, the print campaign key visual and it's adaptations for outdoor and other creative mediums. As well as retail and in-store branding which involved creating free-standing units, shelf-talkers and shelf strips. Since it was a launch campaign, my team and I were also responsible for event and mall branding as part of their on-ground activation.