Knorr Noodle Gang

360° Campaign, Teaser Campaign: Concept Developement, Logo Design, Brand Identity, Brand Positioning, Character Developement, Outdoors, Retail, In-store Branding, Print Ads, On-ground Activation, Event Branding, Website Design, Story Boarding, TVC

Knorr is a Unilever brand. I worked with my team on an animated series of three episodes for kids based on the characters on their Knorr Noodle packaging. They have several flavours, hence several different characters, each with it's own attributes and 'super power'. We developed the concept and storyboard for each episode. I developed these three characters and also the 'Knorr Noodle Gang kay Adventures' logo for the animated series. My team and I also worked with the animation house to make sure the episodes and characters were aligned with the concept for the series. Based on this animated series the rest of the support material and adaptations were created for print, events and website. Awareness of the Knorr series was also created with events, hence my team and I were involved with event branding. We also created creative promotional mailing kits and gifts for kids, branded with the characters from the series.